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Twitter users are today mourning the loss of @shippamspaste, a popular spoof account that extolled the virtues of a range of fish and meat sandwich spreads to an audience of thousands.
The account also related the professional and romantic misadventures of “Ben”, a “social media engagement intern” at Shippam’s, makers of crab spread, beef spread, chicken spread and more.

By this week Ben had attracted more than 10,000 followers with punctuation-free missives such as “theres no vegetarian pastes sorry but why not try the crab spread its only crabs”, "on a scale of 1 to 8 how engaged do you feel with the shippams brand today” and “once i tried to ask a girl out but i accidentally threw an egg at her”.

His tweets, already archived, were often appended with his trademark hashtag, #paste.

Unfortunately for Ben’s many fans, his popularity also attracted the attention of Prince’s, the food and drink firm behind Shippam’s pastes. Today the account was shut down by Twitter after Prince’s complained its brand was being impersonated, in breach of the microblogging site’s terms and conditions.

“It was bought to out attention by people asking if it was an official account,” a Prince’s spokesman said.

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